First off, let me say that both of these companies are great companies to work with. I had a chance to work with both of them, and I can say that both are excellent companies. However, there is one key difference that you will want to make when researching the two companies. It all comes down to how much they want to learn about you, and how much they will be willing to do to train you.
PPC is a little bit easier to understand. Basically, PPC simply stands for “pay-per-click” and what that means is that you only pay when someone clicks on your ad. You do not have to pay for the ad to show, and that makes it easier to get more clicks. This makes PPC a good option for you if you do not have as much money to spend or want to test out the waters before moving on to the bigger company brands.
HRci on the other hand, does offer training, and they do offer a comprehensive curriculum to follow. The one key difference between HRci, and PPC, are that PPC does not include any type of training. They simply use surveys, and a system to determine who their customers are, and then target them specifically. If you do not have the time, or the resources to learn proper search engine optimization techniques, then HRci is definitely the way to go.
I had a chance to chat with a HRci Certified Trainer, and he explained to me that most people do not go into AdWords competition with a full understanding of what a high quality campaign entails. It’s simply too complex, and most people leave it half done. A good HRci Trainer will save you time and teach you everything you need to know. A PPC campaign consists of many different elements, and if you don’t know how to manage them effectively, you could waste a lot of time and money.
There are other things to consider when comparing HRci vs phr, and one of them is relevancy. Relevancy will make all the difference when trying to drive traffic to your website. In PPC, you are competing against thousands of other companies who are trying to push their ads in front of yours. If your ad is not relevant, or if it looks like it was thrown together, then you are not going to get very far.
This is why PPC is not the ideal method for many businesses. One of the most important differences between PPC and HRci is that PPC targets those searching for a service or product, while HRci focuses more on the company or organization offering it. This means that PPC is more directly geared at getting the customer’s attention. On the flip side, HRci Training offers its own unique approach. Instead of looking for the right keywords to target customers, it makes sure that your ad is as relevant as possible. It also makes sure that your website or ad is as user-friendly and attractive as possible.
With these differences between PPC and HRci, you will do well to focus on one of them. Getting the attention of the right customer is the goal with PPC, but in this case, it pays to know how to get past the spam filters and to find customers that actually want what you are selling. The best PPC training will take this all into account and show you exactly how to go about this process successfully.